Markup Calculator
Calculate selling price, cost, or markup percent from any two known values. Shows both markup and margin so you can quickly compare the two.
Markup details
Selling price
$100.00
- Cost
- $50.00
- Selling price
- $100.00
- Profit
- $50.00
- Markup %
- 100.00%
- Margin %
- 50.00%
Frequently Asked Questions about the Markup Calculator
What is markup?
Markup is the difference between selling price and cost, expressed as a percentage of cost. If your cost is $50 and you sell for $100, profit is $50 and markup is 100%.
How is markup different from margin?
Markup divides profit by cost; margin divides profit by selling price. A 100% markup is a 50% margin. The two always describe the same trade, just from different sides.
What is a typical markup percentage?
It varies widely by industry. Grocery stores run on 10 to 15% markups, restaurants 60 to 70%, apparel 100 to 350%, and jewelry can exceed 500%. Higher overhead and slower turnover usually mean higher markup.
How do I calculate a selling price from cost and markup?
Multiply cost by (1 + markup / 100). For cost $40 and 75% markup, selling price is 40 * 1.75 = $70. The calculator handles this in the first mode.
Why do retailers prefer thinking in markup, not margin?
Markup is easier to apply at the buying desk. You see a wholesale price, apply a markup percentage, and get a retail tag. Margin is more useful in finance and reporting, where the question is what fraction of revenue ends up as profit.